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Pros & Cons For Using Google Trends To Estimate Site Traffic
Business owners and hobby site owners alike want to know what kind of traffic they are getting. Since traffic is what drives the Internet, it’s important to underst and how much traffic is coming to your web site for a variety of reasons.
Read more...OpenText Web and Social Analytics Delivers Deep Insights for Online Marketers
Provides a Real-Time Window into All Activity Across External and Internal Social Communities, Websites, Mobile Devices WATERLOO, ON , Jan. 17, 2012 /PRNewswire/ - OpenText™ (NASDAQ: OTEX - News) (TSX: OTC.TO - News) today ...
Read more...Web and Social Analytics Software offers online marketer insight.
Featuring OpenText Live Insights analytics console, Web and Social Analytics v2.0 delivers deep Web usage and social interaction insights in real-time, enabling organizations to identify actionable trends and continually optimize online initiatives. Program provides window into important metrics, such as most popular content on site and number/tone of blog comments. With software, marketing ...
Read more...Free tools to track visitors to your site
Here are some no-cost ways to measure online audiences
Read more...Tracking Marketing Response: Building Your Measurement Framework
As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what type of website your organization has, tracking marketing response is key to improving the overall performance of …
Read more...Build a wildly popular blog
A blog can be a powerful component of your marketing campaign — and one that ties in with social media. "The blog is a great foundation for a successful social media strategy," says Loic Jeanjean, director of web marketing with Vancouver-based Advisor Websites.
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