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Analysts, consumers react to auto ads during Super Bowl - Nooga.com


Globe and Mail

Analysts, consumers react to auto ads during Super Bowl
Nooga.com
When the commercial aired at the end of halftime, Edmunds.com saw a 13 percent increase in website traffic for Chrysler on the auto industry site. Writers with The Huffington Post commented about whether it was surprising to see Eastwood narrating a ...
Chrysler's Clint Eastwood ad draws controversyDearborn Press and Guide
Chrysler's Eastwood ad attracts talk, not clicksjust-auto.com (subscription)
Chrysler spokesman Eastwood was critic of auto bailoutInternational Business Times
NewsMax.com
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AutoTrader.com Shows Direct Impact of the Big Game's Automotive Ads to Website ... - MarketWatch (press release)


AutoTrader.com Shows Direct Impact of the Big Game's Automotive Ads to Website ...
MarketWatch (press release)
Between the hours of 6 pm to 10:30 pm on Sunday, more than 30 car commercials ran and of those vehicles showcased, six performed the highest among shopper searches on the AutoTrader.com website. Time stamps, as listed on the graph, indicate the direct ...

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New Price Markdown Feature Enables Dealers to Highlight Affordability of Their ... - MarketWatch (press release)


New Price Markdown Feature Enables Dealers to Highlight Affordability of Their ...
MarketWatch (press release)
Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from ...

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Acura says Seinfeld/Leno commercial did the job - Automotive News (blog)


Acura says Seinfeld/Leno commercial did the job
Automotive News (blog)
CHICAGO -- Is Acura happy with the response to the Super Bowl commercial featuring Jerry Seinfeld and Jay Leno vying for the upcoming NSX sports car? Moments after the Super Bowl ended, Acura's Web site crashed. Mike Accavitti, American Honda's chief ...

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Which Super Bowl car ads really worked? - CBS News


New York Times

Which Super Bowl car ads really worked?
CBS News
Automotive web sites such as Edmunds.com and AutoTrader.com tracked which models showed a big jump in research traffic to their sites soon after their ads ran. The most dramatic results came for the ad in which a nerdy guy imagines a beautiful Italian ...
Fiat Super Bowl Ad Most Effective in Boosting Traffic, Says Edmunds.comInside Line

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Motorcycle-only checkpoints rev up controversy in Congress - Los Angeles Times


Motorcycle-only checkpoints rev up controversy in Congress
Los Angeles Times
Jackie Gillan, president of Advocates for Highway and Auto Safety, criticized the provision. The group describes itself on its website as a coalition of "consumer, health and safety groups and insurance companies and agents working together to make ...

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